Senior marketing support — built to meet you where you are.
Your business doesn’t need more noise, more ideas, or more half‑finished marketing plans. You need clarity. You need consistency. You need someone who knows what they’re doing — and can take the weight off your plate.
I offer three levels of support designed to give you exactly what you need, without the full‑time hire, the overwhelm, or the guesswork. Whether you’re looking for a clean reset, ongoing management, or senior leadership, there’s a clear path forward.
This is marketing handled properly — with structure, intention, and calm.
Service Tiers at a Glance
| Service | Marketing Reset Lite | Virtual Marketing Manager | Fractional Head of Marketing |
|---|---|---|---|
| Purpose | A clean, strategic reset to get you aligned and moving in the right direction | Ongoing management + consistency without hiring internally | Senior‑level leadership and direction for your entire marketing function |
| Best For | Businesses needing clarity, alignment, and a fresh start | Businesses needing consistent marketing execution + oversight | Businesses needing high‑level strategy, leadership, and full marketing ownership |
| Commitment | One‑time project | Monthly retainer | Monthly retainer |
| Brand & Messaging | ✔ Brand positioning reset ✔ Messaging refinement | ✔ Ongoing brand oversight ✔ Tone + messaging consistency | ✔ Full brand leadership ✔ Strategic brand development |
| Marketing Strategy | ✔ Action plan for next 90 days | ✔ Monthly strategy ✔ Quarterly planning | ✔ Full strategic leadership ✔ Forecasting + long‑term planning |
| Execution | ✖ No ongoing execution | ✔ Content direction ✔ Campaign planning ✔ Light copy support | ✔ High‑level creative direction ✔ Campaign leadership ✔ System optimisation |
| Team Management | ✖ Not included | ✔ Managing freelancers + specialists | ✔ Leading entire marketing function ✔ Overseeing all marketing activity |
| Reporting | ✔ Summary of findings | ✔ Monthly performance summary | ✔ Executive‑level reporting + insights |
| Investment | $1,800–$2,200 (one‑time) | $2,800–$3,500/mo | $4,500–$6,500/mo |
What Working With Me Feels Like
Marketing stops being chaotic, reactive, or overwhelming. You get structure, clarity, and a senior operator who knows what to do and when to do it.
- No more guessing
- No more half‑finished plans
- No more being the bottleneck
- No more managing freelancers yourself
- No more inconsistent marketing
Instead, you get calm, consistent, strategic marketing — handled properly.
Who These Services Are Designed For
These packages are built for businesses who:
- want clarity and direction
- need consistent marketing, not random bursts
- have outgrown DIY marketing
- want senior support without hiring internally
- value structure, planning, and beautiful execution
- want someone who can take ownership, not just take tasks
If you want your marketing to run smoothly — without running it yourself — you’re in the right place.
Why Work With Me
I bring a rare blend of:
- 20+ years in design, marketing, and content
- a decade of deep retail experience
- award‑winning creative work
- senior‑level marketing leadership
- the ability to manage budgets, teams, and timelines
- a calm, organised, strategic approach
- a designer’s eye + a marketer’s brain
You’re not hiring a freelancer. You’re hiring someone who has lived every side of marketing — creative, strategic, operational, and commercial.
Retail Marketing Support
Specialist expertise for retailers who need marketing that understands the retail calendar.
Retail moves fast — seasons shift, stock arrives, sales launch, collections drop. I offer retail‑specific support across all service tiers, including:
- Seasonal planning
- Catalogue + campaign strategy
- Promotional windows
- Sell‑through support
- Retail content rhythm
- Retail email cadence
- Retail customer behaviour insights
Retail Marketing Calendar
| Month | Key Retail Moments |
|---|---|
| January | • Boxing Day continuation • January Sale • New Year reset |
| February | • Full‑price trading • New collection drops |
| March | • Autumn Preview • Autumn/Winter launch |
| April | • Easter promotions • Mid‑season sale |
| May | • Winter trading • VIP events |
| June | • EOFY sale • Winter clearance |
| July | • New season planning • Spring/Summer prep |
| August | • Spring launch • New arrivals |
| September | • Full‑price trading • Collection storytelling |
| October | • Mid‑season sale • Early Christmas prep |
| November | • Black Friday • Cyber Weekend |
| December | • Christmas trading • Boxing Day prep |
Ready to get your marketing handled properly?
Whether you need a reset, ongoing support, or senior leadership, there’s a clear path forward. Let’s talk about what you need — and how I can help.
Book a call and let’s get started.
The Brand Anomoly 