Marketing Reset Lite
A clean, simple reset — so your marketing finally makes sense.
Most businesses don’t need a full overhaul. They just need someone senior to step in, tidy things up, and point everything in the right direction.
Marketing Reset Lite is the foundation. It’s where we clean up your brand, clarify your message, and give your marketing the structure it’s been missing — without the ongoing commitment.
This is the reset that makes everything else easier.
What You Get
A clear, senior perspective on your brand
You get a fresh set of expert eyes on your marketing — what’s working, what’s not, and what needs to change.
A simplified, aligned brand presence
Your brand becomes consistent, intentional, and easy to understand. No more mixed messages. No more confusion.
A practical plan you can actually follow
You walk away with a clear direction, not a 40‑page strategy you’ll never use.
What’s Included
Marketing Reset Lite — Strategy Only
This is the core reset — clean, strategic, and senior.
1. Brand & Messaging Reset
- Clarified brand positioning
- Refined messaging (what you say + how you say it)
- Tone of voice direction
- Updated brand story
Deliverable:
- Brand Voice Guide (core messaging + tone)
2. Visual Cleanup
- Review of your current brand assets
- Recommendations for alignment + consistency
- Light visual refinement (not a full rebrand)
Deliverable:
- Basic Style Sheet (colours, fonts, usage rules)
- Logo usage guidance
3. Marketing Audit
- Website review
- Social media review
- Content review
- Funnel + customer journey review
Deliverable:
- Audit Summary Document
4. Action Plan
- Clear priorities
- What to fix now
- What to improve next
- What to stop doing entirely
Deliverable:
- 90‑Day Marketing Plan
5. Retail Insights (If Relevant)
- Seasonal considerations
- Promotional timing
- Retail content rhythm
- Key retail calendar moments
Deliverable:
- Retail Marketing Calendar
6. Strategy Session
A 60–90 minute session to walk through your audit, insights, and plan — with space for questions and clarity.
Who This Is For
This is the package for businesses who:
- feel like their marketing is messy or inconsistent
- know something is “off” but can’t pinpoint what
- want clarity before investing in bigger marketing efforts
- need a senior perspective without a long‑term commitment
- want a simple, clean reset — not a full rebuild
If you’re not ready for ongoing management, but you are ready for clarity, this is your starting point.
Optional Upgrade: Template Pack
Add structure, consistency, and ready‑to‑use assets.
+ $2,500
If you want to implement your reset with ease, you can upgrade to include a full set of essential templates.
Included Templates:
- Social Media Template Set (3–5 base layouts)
- EDM Template in Indesign (header, body, CTA structure)
- Brand Voice Template (customised with your messaging)
- Design Asset Template (for banners or promos)
Revisions & Boundaries
- Two rounds of changes per template included
- Additional changes: $150 per round
Professional‑Grade Only (No Canva)
All templates are created in Adobe InDesign, the industry standard for professional design.
I don’t use Canva — it’s built for quick, amateur‑level output and doesn’t support the precision, consistency, or brand integrity required for serious marketing.
Your templates are built to a professional standard, using the same tools used by agencies, studios, and in‑house creative teams.
What this means for you
Suitable for internal teams or external designers
Fully editable InDesign files
Proper styles, grids, and structure
Long‑term usability
Brand consistency across every asset
Investment
Marketing Reset Lite — Strategy Only $1,800–$2,200 (one‑time)
Template Pack Upgrade
- $1,500
A clean, senior reset — without the ongoing monthly cost.
Ready to reset your marketing?
If you want your brand to feel clear, consistent, and aligned — this is where it starts.
Book a call and let’s reset your marketing properly.