Marketing leadership for retailers — from someone who’s lived the retail calendar.
Retail moves fast. Seasons shift. Stock arrives. Sales launch. Collections drop. And if your marketing isn’t aligned to the retail calendar, you lose momentum — and margin.
I spent over ten years inside retail marketing, managing everything from seasonal launches to sell‑through strategy. I know the pressure, the pace, and the planning required to keep a store performing.
This service gives you access to senior retail marketing expertise — without the full‑time hire. Clear direction. Seasonal planning. Campaigns that actually move stock. Marketing that understands retail.
Why Retail Marketing Is Different
Retail isn’t like other industries. It’s seasonal, margin‑sensitive, and driven by a calendar that never stops. Your marketing needs to support:
- stock flow
- sell‑through
- promotional windows
- seasonal launches
- markdown strategy
- foot traffic
- conversion
- customer behaviour
Most marketers don’t understand this world. I do — because I lived it for over a decade.
What You Get
Retail Strategy & Direction
- Seasonal marketing planning
- Campaign strategy for every major retail moment
- Product storytelling + collection launches
- Promotional planning + messaging
- Sell‑through support + stock‑led marketing
Retail Content & Execution
- Monthly content direction
- Email marketing planning
- Social media rhythm aligned to retail seasons
- Website updates + product focus
- In‑store + online alignment
Retail Operations Support
- Visual merchandising alignment
- Launch calendars
- Promotional windows
- Coordination with store teams
Reporting & Insights
- Monthly performance summary
- Foot traffic + conversion insights
- Sell‑through recommendations
- What to push, what to pause, what to clear
Retail Service Tiers
| Service | Retail Reset Lite | Virtual Retail Marketing Manager | Fractional Retail Head of Marketing |
|---|---|---|---|
| Purpose | A clean, strategic reset of your retail marketing | Ongoing retail marketing management | Senior leadership for your entire retail marketing function |
| Best For | Stores needing clarity + direction | Stores needing consistent execution | Multi‑store or high‑volume retailers |
| Commitment | One‑time project | Monthly retainer | Monthly retainer |
| Seasonal Planning | ✔ 90‑day retail plan | ✔ Monthly retail planning | ✔ Full retail calendar leadership |
| Campaigns | ✔ Campaign recommendations | ✔ Campaign planning + oversight | ✔ Full campaign leadership |
| Content | ✔ Content plan | ✔ Monthly content direction | ✔ High‑level creative direction |
| Team Management | ✖ Not included | ✔ Managing freelancers | ✔ Leading all marketing + creative |
| Reporting | ✔ Summary of findings | ✔ Monthly summary | ✔ Executive‑level reporting |
| Investment | $1,800–$2,200 | $2,800–$3,500/mo | $4,500–$6,500/mo |
Retail Marketing Calendar
| Month | Key Retail Moments |
|---|---|
| January | • Boxing Day continuation • January Sale • New Year reset |
| February | • Full‑price trading • New collection drops |
| March | • Autumn Preview • Autumn/Winter launch |
| April | • Easter promotions • Mid‑season sale |
| May | • Winter trading • VIP events |
| June | • EOFY sale • Winter clearance |
| July | • New season planning • Spring/Summer prep |
| August | • Spring launch • New arrivals |
| September | • Full‑price trading • Collection storytelling |
| October | • Mid‑season sale • Early Christmas prep |
| November | • Black Friday • Cyber Weekend |
| December | • Christmas trading • Boxing Day prep |
Ready for marketing that actually understands retail?
Your store deserves more than generic marketing advice. You need someone who knows the retail calendar, the pressure, the pace, and the strategy behind every season.
Let’s get your retail marketing handled — properly.
Book a call and let’s build your retail momentum.
The Brand Anomoly 